Why Do You Need A Squeeze Page

A squeeze page, also called a landing page, lead capture page or power page, has one goal–to capture the contact details of the visitor. The purpose of this is to create a contact list of customers and potential customers that you can begin to establish a relationship with, and hopefully maintain that relationship far into the future. How do you get someone to leave you with his or her contact details in a world full of email hpye and spam? You offer them something (free or charge) that they cannot pass up. In order to do this, you must be very in-tuned with your target market so that you can pinpoint their needs and make it very easy for them to turn over their email addresses to you.

While it is true that your goal is to make sales, obtaining the names of people who do not buy from you is also important. It has been estimated that the average consumer will look at an offer seven times before purchasing. But how can you remind them of your offer if you do not have a way to contact them? That is why squeeze pages are so important. But it is just the first step of the process. After someone fills out your landing page, you will first hand them what they wanted when they filled in their contact information. You can then direct them immediately over to the salespage of your product or service, or you can decide to just keep in contact with the contact by email. If you send out informative, useful information in your emails, someone is more likely to buy from you than if you just send out constant sales pitches.

Lead capture pages are essential steps in the overall strategy of any internet marketer. Some pay upwards of 25,000 dollars to have a landing page developed for them. And the average cost of a landing page is 5,000 dollars. If there is one thing that you can invest in when it comes to your online marketing efforts, it should very well be the landing page. An effective one will allow you to earn back your investment very quickly and move into the profiting zone.

A squeeze page will do exactly what you want it to do, which is act as the passageway to your business by giving your target audience what they want. Obviously, the better the product you offer, the better results you will get with follow-up and sales from the leads your page captures.

You will need to have an autoresponder so that you can insert a form into your lead capture page. There are many auto-responders to choose from with some of the most recognized being AWEber, GetResponse, and IContact. You can set your auto-responder to send an email to the visitor as soon as he or she completes the squeeze page form, and then to continue sending out emails that will help build your relationship with your list.

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Why Use Video Squeeze Pages

Is it really worth it to switch from standard text squeeze pages to video squeeze pages? With consumers being bombarded more and more frequently with hype and blaring advertisements, internet marketers are very interested in doing whatever they can to get their target markets’ attention. A video squeeze page is one tool that can help do this.

According to recent studies, professionally created product descriptions on video are much more effective in attracting and keeping visitors than the standard text page. A video grabs visitors’ attention right from the moment that he or she accesses the page, and even if he is not actively reading the text. In addition, it is easier to understand concepts when someone is explaining something in a video or demonstrating it in a video tutorial.

The video can go beyond its use in the actual video squeeze pages. You can make your offer on the squeeze page within the video, and then offer a second informational video as a bonus. Or, you can show the first part of an informative video and then invite your visitors to fill in their contact information to get the rest of the story. Obviously, this will only work if the content in your video is compelling and/or useful enough for the viewer to want to continue.

A video conveys way more than just simple text. It gives the viewers a 3-dimensional idea, rather than just written words, and this instills trust. This also starts establishing a relationship right away, not after the person has filled in his or her contact details.

You’ll see that some internet marketers actually use several videos on their pages. One may be an introduction to the person who is offering the product or service. The second may be the product or service itself. And then these may be followed by one or more video testimonials. The possibilities with videos are endless.

Except for the video, the squeeze page will have the same elements as a standard text squeeze page: a compelling heading, bullet points, testimonial, an offer that hopefully your visitors can’t refuse, and, of course, the opt-in form that visitors will enter their contact details into.

Keep in mind that professional video creation requires skill, time, and experience. But you can hire someone who has all of these qualities to do your video squeeze pages for you if you are willing and able to invest in this. You can also try the many squeeze page templates that also offer video versions. While these are a good way to start, many would recommend that it is well worth it to put in the time and effort in a customized squeeze page right from the start. It will get better results and save you from having to re-do everything if you are not achieving your goals with standard templates that many beginning marketers use.

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How To Create A Video Squeeze Page

A video squeeze page is a great way to start building relationships with your customers and potential customers right from the get-go, even before they enter in their contact details. While a standard text squeeze page with a compelling headline will work just fine if done correctly, a video is sure to draw your visitors in before they even start to read your page.

The video that you add to your squeeze page can be a demonstration of your product or service, or it can be a welcome from you, yourself, or maybe even a testimonial from someone else. It is generally recommended that a person appear in the video because the customer then gets a feel for who he or she is dealing with, rather than just the product or service that he or she considering handing over his or her contact details for.

Making a video that influences your audience to do what you would like does require some thought and effort, and possibly a little bit of training. The actual video creation itself involves conceiving the idea, shooting the video with professional equipment, editing, and text that will enhance the video. Now, if you are just starting out, you can very easily use a video squeeze page template, or you can hire someone to help you do a more customized, professional job. Keep in mind that experienced squeeze page designers will be able to tell you right away what works and what doesn’t, therefore saving you a great deal of time.

It’s also important to note that your page should be search engine optimized correctly with the right keywords and keyword phrases. You can also do this or learn how to do it on your own, but again, a professional can really help you out with this aspect of your squeeze page as well in terms of saving you time and effort.

As with text squeeze pages, this video type of squeeze page will have four main elements: a compelling headline (along with a pre-header and a sub-header if you decide to do it that way), bullet points explaining the benefits of what you are offering, testimonials (optional), and the opt-in form. Your page should be simple and uncluttered, and it should be very obvious what you want the visitor to do. Often squeeze pages will have arrows pointing to the opt-in form, for example. And your call to action should be in the video as well.

If you aren’t ready to invest in a professional designer, you can go for the many video squeeze page templates that are available today online. You’ll be able to find hundreds of these by doing a serach on Google. In most cases, there is space provided for the video on the left, with the opt-in form on the right. Just embed the video, change and add the text as needed, and you are off to a good start with your new squeeze page.

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