Email Video Marketing – Personal And Super Valuable

There are many ways you can use email video marketing to enhance your business. By building an email list you can build rapport with the people on your list by teaching them some skill that will help them. Once you do that, you can make the occasional recommendation for a product or service that will benefit them and they will be likely to buy.

Using video is an easy way to increase your response rate. People online are rather short of time and attention span. A good video will help grab their attention and hold on to it. If you make a series of good quality, short (3 -5 minutes) videos that will help them with some problem or issue that they have, you can gain their trust and respect and they will stay on your list for a lot longer and even buy things from you on occasion.

Make sure that your videos are easy to understand. Don’t use a lot of jargon or big words, that isn’t the way to establish yourself as an expert, it will most likely just annoy people and they will stop watching.

Instead make sure that if you do use jargon, you explain what it means. Use these videos to educate people and not just as one long sales pitch. Use emotion to create a sense of urgency so they will buy from you.

Take this example, if you are selling a diet aid you can make a short video that explains why your diet aid is better than the others. Instead of making it boring and filled with a lot of technical drug names explain that your diet aid will help them look great at the beach this summer. Or that your diet aid will allow them to get the tight hot, abs they’ve always wanted.

Use emotional words that conjure up a positive mental picture. It’s ok to mention the facts but don’t get too caught up in the technical side of things. Always include plenty of ‘emotion’ words. Emotion is what makes people actually make the purchase, logic will give them a reason to justify it.

When you’re making your video, don’t worry about making it perfect or think you have to have a flashy presentation. The less you have going on the better. The video portion should only compliment the audio. Keep it simple. You want people to focus on your message and not just some flashy graphics.

Do make sure that you speak slowly and clearly when you record your audio. If it helps, make a script to follow so you won’t forget to cover any of the important points. Don’t try to sound overly professional, just be yourself. Of course, that doesn’t mean you should be stammering or stuttering but you can just act as though you’re talking to your friends. Keep it casual and easy.

Use email video marketing to provide all the people on your email list with so much valuable and helpful information that they’d never consider hitting the ‘unsubscribe’ button. Give to them what they need and they’ll return the favor by buying the products you recommend. Using video just makes the process better.

Video Marketing Concepts – Basics Work Every Time

When it comes to learning the basic video marketing concepts they are pretty much the same as all marketing concepts. You want to answer the number 1 question your prospect has: what’s in it for me? Once you can show them that your product or service will make their life better and easier in some way they will be much more likely to reach for their credit card.

It’s always important to answer that question for your prospect. You want to explain to them just what your product or service does, but more importantly, you want to use emotional terms to illustrate how that will benefit them.

For example, if you sell a course about weight loss, it’s not enough to say that your product will teach them the right way to exercise. You also have to show them, on an emotional level, how that will benefit them.

Use emotional words to let them know that your program can help them get the same, or better, results in less time. That leaves them more time to flaunt their hot new body. With less time spent working out, it’ll be easier to find the time to work out, etc.

These are basic marketing principles, but when it comes to videos there are some added things you need to keep in mind:

1. You don’t need to make a master piece of film making, just make sure that the images are clear and that you speak in a slow, easy to understand pace. Don’t stumble and stammer all over your words. If you make a mistake go back and do it again. It might be a pain but your visitors won’t listen to a gibberish mess so if you don’t do it right, you might as well not waste your time at all.

2. Keep the visuals easy to see and simple. They want to get to the point as soon as possible.

3. Keep the videos short, usually between 3 – 5 minutes. Any longer than that and your visitors will lose interest. This rule isn’t as important once they’ve signed up to your list and you’re offering them some sort of training videos these can be a little longer, though not by too much.

4. Don’t let your thoughts wander. Keep on track. If you meander all over the place in your video they will get disgusted and leave. It shows them that you don’t respect their time is valuable. It might help to make a general overview or script before you start. Don’t stick to a script so much that you sound unnatural but enough that you cover the main points quickly and clearly.

Implementing these video marketing concepts (as well as the concepts that aren’t directly related to video) and you will greatly improve your online marketing effectiveness. Remember, marketing is a process, you’ll need to take time to find what works and what doesn’t. This process can be frustrating, but it’s necessary. Once you’ve got it all dialed in you can pretty much make as much money as you want.

Video Email Marketing – Short And To The Point

Hey, everyone who is trying to make money online knows the saying, “the money is in the list”. To get the most out of your email marketing you should start using video email marketing. You can use videos to drive traffic to your site or offer and you can also include great, helpful videos in your email messages.

An interesting well made video will grab the viewers attention. When you get them to your website you can have another video that encourages them to sign up to your email list. A great incentive to get them to sign up is by offering them something of value, say a short course on something related to your niche.

Once they sign up you can then send them email messages, complete with videos, that will teach them a skill, or teach them how to expand on an existing skill. Doing that will really create a high perceived value.

Here are a couple tips to help you get the most out of all your video marketing efforts:

1. Grab their attention fast. People online tend to have short attention spans. Have an interesting headline, something that is controversial, or intriguing and will make them want to know the answer.

2. The next step is to answer the age old question of potential customers: what’s in it for me? Telling them how great your product or service is won’t get you too far. You need to spell out what your product or service will do for them. How can they benefit and why should they buy it?

3. The next thing you have to do is let them know why they should trust you or care what you have to say. What ‘credentials’ do you have?

4. Another thing you have to do, and it may sound mean, is to find your prospects pain and rub salt in it. I know that sounds horrible, but you have to remind them of what they need and why they need it, and it needs to hit them on an emotional level, and then you can provide them with the relief to that pain.

If you are selling a dog training guide, for example, you could remind them of the times they are missing out on spending with their dog because their dog isn’t trained. Remind them of all the missed walks on the beach or at the park simply because they can’t trust their dog to behave.

Once you’ve done that and gotten them to that emotional place, offer them a solution. Tell them that your dog training videos will cure that and they will be able to take their well behaved dog with them anywhere.

See how you ‘play on their emotions’? You remind them of their pain, using emotional words and thoughts, then you offer them a solution.

Creating a compelling video email marketing series is as easy as following the directions above. Using these tactics will help you get the most out of all the emails you send. You will have fewer ‘unsubscribes’ and you will make more sales as your list grows.

Social Media Marketing Video 5 Tips To Success

Getting website visitors is your main job when building an online business. With the internet there is no such thing as stagnant. Things are always changing, improving and evolving. Combining video with social media will really help you get a leg up on the competition. Using social media marketing video is great, but how do you do it?

Here are a few basic concepts to keep in mind when you are planning and implementing your strategy:

1. The videos you make have to be high quality but what does that mean? Well it doesn’t mean that you have to hire actors or pay thousands of dollars for state of the art effects. What it really means is that the audio and video are clear and that the information is presented in an easy to understand format.

2. Keep your videos fairly short. The average is less than 5 minutes. If you are providing some sort of educational video you don’t have to adhere quite so strictly to this rule.

3. Make an outline of the points you want to cover before you start recording audio for your video. The last thing you want to do is be a stammering fool. If you listen to your video and you find the word that is spoken the most often is ‘um’ you really should go back and re-do it.

I know that is a hassle and takes time but if your video is filled with pauses or stuttering people will lose patience and will click away. If no one watches your video you will have wasted your time anyway. Do it right or don’t do it at all.

4. Remember that success is not only about quality but quantity as well. You need to submit videos on a regular basis. One great technique for doing that is to create a video series. You make a ‘how to’ video on whatever subject relates to your niche but instead of covering all the information in one video you break it down into smaller segments and create multiple videos. This will encourage your visitors to come back.

5. When you submit your videos there are some rules to follow too. For one thing, make sure that you include keywords in your title, description and tags. This will help your video stand out and get noticed.

Also, while it’s important to have your video submitted to a lot of places you want to make sure that it’s only submitted to quality sites. You don’t want your dog training video to show up on an adult site. That won’t help your credibility.

Submitting your video to 20 -30 top quality sites is better than blindly submitting it to 100 less desirable sites.

When it comes to getting the most out of your social media marketing video efforts you’ll of course want to start off with the ‘big’ ones such as Facebook, Twitter, and YouTube. After that you can add to some smaller, yet still high quality sites, to make your video work as hard for you as possible.

Internet Marketing Video Tutorials – Tips Of Value

As an internet marketer, there are a lot of things you can do with internet marketing video tutorials. You can use them to drive traffic to your website, you can use them to learn new skills and you can use them to provide your email list subscribers with some valuable information. Whether you choose, one or all, of the above don’t ignore this powerful marketing tool.

In order to drive traffic to your site using videos all you have to do is make a good, short video that will have keywords in the title, description and tags of the videos. Once you’ve got the videos ready you can submit them to various online sites that will help you get some great quality traffic to your site.

Once at your site you can use another video to show people why they need to sign up for your email list. Make sure you include bullet points as to what they’ll get when they sign up for your list.

List the benefits of what your email list will provide them with, what specific skills or tools will they have access to if they sign up? Make sure that you make it really enticing so they are more likely to sign up.

There are also many great places you can go to learn new skills yourself. The internet is always changing so it’s important to keep up with all those changes. To do so, you can check out videos from others marketers.

When you start to make your video, there are a few things you need to keep in mind:

1. Keep your video short. It’s important to keep them between 3 -5 minutes in length. Of course this rule is for the driving traffic and email opt in videos and not so much for the tutorials that you provide for your list. Even with those you don’t want them to be too long, but they can be longer than 5 minutes if needed.

If you have a lot of information to cover, you’d be better off just breaking your videos down into smaller segments. It’s just easier for your subscribers to watch that way, since they don’t have to take as much time and it’s easier for them go digest the information you’re presenting.

2. Don’t get carried away with graphics. If you have too much going on you’ll only distract the viewer from your message. Instead use the graphics to drive home your main message. Some simple screen shots or a power point presentation will be enough most of the time.

Make sure that the audio is clear and easy to understand. Don’t stammer and stutter. If you make a mistake go back and do it over again. It’s usually helpful to make an overview or script before you start so you can follow along and make sure that you cover all the important points.

It’s cheap to use internet marketing video tutorials to help gain more knowledge, share some knowledge with others or just help drive some traffic to your site, so why not take advantage of it? Take the time to implement these techniques for yourself.