Basic Elements Of A Good Squeeze Page Template

A squeeze page template is what you, as a marketer, will use to build your ever-important list. If you’ve been in internet marketing for any time at all, you know that having a list is extremely important because it allows you to build and maintain a relationship with your customers and potential customers. The squeeze page concept is very simple. You offer your target market something in return for their contact information. So, in other words, if a visitor gives you his or her name and email address, you will give him or her a free sample of your product, a free informational guide, some free training, a free consultation, or whatever is important enough for him or her to offer up his or her contact details.

A good squeeze page template will have four basic elements. Keep in mind that these make up just the framework of the page, and the details must be filled in within each section.

The Heading. The heading is like a title on your squeeze page. The best converting squeeze pages use headings that are some shade of red, like brick red or bright red. The heading should be larger than the rest of the text on your page, and it should be compelling. It has been estimated that most people will make a decision about whether to put in their contact details within 8 seconds of accessing your page so you’ll need to say something that grabs your intended readers’ attention very quickly. The heading can be preceded by a pre-heading–a couple of words of introduction to the heading, in smaller print and in black–and followed by a sub-heading, which will also be smaller and in black.

Bullet points: After a short introduction which explains what you are offering, you’ll want to list the benefits of whatever it is you are offering your visitor. These are not features of your product or service, but the benefits that your visitor will receive when he or she has the product. So, for example, you don’t want to write about a super-fast softward, but instead, about how much time the software will save your visitor.

Testimonials. Some may argue that these are not as important on a squeeze page as they are on a sales page, but having at least one can really add credibility to you and what you are offering.

Opt-In Form. Of course, a squeeze page is not a squeeze page if you don’t have a form that your visitors can fill out. You’ll need to get the code for your form from your auto-responder. You can also consider adding a little text below your form that states how you will respect the privacy of the contact details you capture on your form, and that the information will not be passed on to any third parties. Finally, your entire squeeze page template should be visible on your screen without you having to scroll down.

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Squeeze Page Tutorials Cant Teach You Everything

Squeeze page tutorials are a great way to get started with building your own squeeze page and to understand the basics of how squeeze pages, otherwise known as landing pages, or lead capture pages, work. The goal of any squeeze page is to get the contact information of a visitor. So, it’s important to understand and implement an effective structure to your page.

You can find free text squeeze page tutorials on various sites like BuildThatList.com, TamingTheBeast.com and hundreds of others. BlinkWeb.com offers video tutorials after you sign up for free. But most of these training tools are focused on the structure of your squeeze pages and they don’t go into the whole concept and details that make certain pages perform better than others. If you analyze the information enough, you can even come across some advanced techniques that will improve your results. However, there are some crucial things that you cannot learn in these tutorial and I will list them here.

First of all, your squeeze page can be the most professional, high-quality site on the internet, but it doesn’t matter if you aren’t getting any targeted traffic to it. Before you set your squeeze page up to start building a high-quality list, make sure that you look at how you are getting traffic. Your squeeze page must fit the audience that you are targeting, and therefore the traffic methods that you are using. This is where having multiple squeeze pages comes into play. You can have a basic model that is then further customized for the various niches and/or keywords that you are targeting.

Next, even if you do start pulling in contacts from your squeeze page, you will then have to know how to follow up with them. Having a list of contacts will do you no good if you don’t build a mutually respectful relationship with them. Even the best of squeeze pages will only create sign-ups, not relationships, and not sales. Don’t even start to build a squeeze page until you are clear on how you are going to follow up with the list you start to build. And make sure that you are sending your list valuable content and useful information, not just spam that they can add to the tens of other spam messages that they receive on a regular basis.

By all means, take advantage of squeeze page tutorials. Soak up the information and create yourself a winning page. But remember that, while building a list is key, it is only a small part of the whole picture. If you don’t have anything to back your squeeze page up with, you are only wasting your time and that of your potential customers. Take the time to figure out the whole game plan before you start, and you will save yourself quite a bit of time and frustration in the long-run.

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Why Do You Need A Squeeze Page

A squeeze page, also called a landing page, lead capture page or power page, has one goal–to capture the contact details of the visitor. The purpose of this is to create a contact list of customers and potential customers that you can begin to establish a relationship with, and hopefully maintain that relationship far into the future. How do you get someone to leave you with his or her contact details in a world full of email hpye and spam? You offer them something (free or charge) that they cannot pass up. In order to do this, you must be very in-tuned with your target market so that you can pinpoint their needs and make it very easy for them to turn over their email addresses to you.

While it is true that your goal is to make sales, obtaining the names of people who do not buy from you is also important. It has been estimated that the average consumer will look at an offer seven times before purchasing. But how can you remind them of your offer if you do not have a way to contact them? That is why squeeze pages are so important. But it is just the first step of the process. After someone fills out your landing page, you will first hand them what they wanted when they filled in their contact information. You can then direct them immediately over to the salespage of your product or service, or you can decide to just keep in contact with the contact by email. If you send out informative, useful information in your emails, someone is more likely to buy from you than if you just send out constant sales pitches.

Lead capture pages are essential steps in the overall strategy of any internet marketer. Some pay upwards of 25,000 dollars to have a landing page developed for them. And the average cost of a landing page is 5,000 dollars. If there is one thing that you can invest in when it comes to your online marketing efforts, it should very well be the landing page. An effective one will allow you to earn back your investment very quickly and move into the profiting zone.

A squeeze page will do exactly what you want it to do, which is act as the passageway to your business by giving your target audience what they want. Obviously, the better the product you offer, the better results you will get with follow-up and sales from the leads your page captures.

You will need to have an autoresponder so that you can insert a form into your lead capture page. There are many auto-responders to choose from with some of the most recognized being AWEber, GetResponse, and IContact. You can set your auto-responder to send an email to the visitor as soon as he or she completes the squeeze page form, and then to continue sending out emails that will help build your relationship with your list.

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Why Use Video Squeeze Pages

Is it really worth it to switch from standard text squeeze pages to video squeeze pages? With consumers being bombarded more and more frequently with hype and blaring advertisements, internet marketers are very interested in doing whatever they can to get their target markets’ attention. A video squeeze page is one tool that can help do this.

According to recent studies, professionally created product descriptions on video are much more effective in attracting and keeping visitors than the standard text page. A video grabs visitors’ attention right from the moment that he or she accesses the page, and even if he is not actively reading the text. In addition, it is easier to understand concepts when someone is explaining something in a video or demonstrating it in a video tutorial.

The video can go beyond its use in the actual video squeeze pages. You can make your offer on the squeeze page within the video, and then offer a second informational video as a bonus. Or, you can show the first part of an informative video and then invite your visitors to fill in their contact information to get the rest of the story. Obviously, this will only work if the content in your video is compelling and/or useful enough for the viewer to want to continue.

A video conveys way more than just simple text. It gives the viewers a 3-dimensional idea, rather than just written words, and this instills trust. This also starts establishing a relationship right away, not after the person has filled in his or her contact details.

You’ll see that some internet marketers actually use several videos on their pages. One may be an introduction to the person who is offering the product or service. The second may be the product or service itself. And then these may be followed by one or more video testimonials. The possibilities with videos are endless.

Except for the video, the squeeze page will have the same elements as a standard text squeeze page: a compelling heading, bullet points, testimonial, an offer that hopefully your visitors can’t refuse, and, of course, the opt-in form that visitors will enter their contact details into.

Keep in mind that professional video creation requires skill, time, and experience. But you can hire someone who has all of these qualities to do your video squeeze pages for you if you are willing and able to invest in this. You can also try the many squeeze page templates that also offer video versions. While these are a good way to start, many would recommend that it is well worth it to put in the time and effort in a customized squeeze page right from the start. It will get better results and save you from having to re-do everything if you are not achieving your goals with standard templates that many beginning marketers use.

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The Bare Basics Of Squeeze Pages

Squeeze pages are basically one-page websites that offer you something in exchange for filling in your contact details. The page will also contain (at the very bottom) the business privacy standards and possibly other information like contact details. The squeeze page is designed so that the visitor will be compelled to take a very specific action. So, to be effective it should have a catchy headline, a story or some content that immediately catches the interest of the reader, examples of how the product or service is helping others, testimonials, and the bonuses the reader will get it he or she takes the action you desire. There is no navigating on the squeeze page. Your visitor will just follow it through and take action, or will decide to leave the site.

At this point, some squeeze pages will have a pop-up window incorporated to invite you back to the page by promising you a discount, an extra bonus, or some other benefit that the visitor will have a hard time passing up.

There is a lot of information about the best way to create a squeeze page or to have someone do it for you. Many internet marketers leave this work to established designers who understand exactly what kind of pages convert visitors into leads and/or sales. Others prefer to do it themselves. In either case, there are certain elements that are crucial to having a good squeeze page.

The headline, of course, is the most important factor. It’s been said that you have eight seconds at the most to capture your visitor’s attention. If your headline doesn’t do that, then the rest of the content on the page is pretty much useless. Keep in mind that the headline does not have to be “hypey”, but it does need to be compelling. Also, you don’t want to put the features of the product or service you are offering in the headline. Rather, you want to tell the visitor why he must have whatever it is you are offering, so speak in terms of benefits to him or her. Most squeeze page headlines are in red, and they can then be followed by a smaller sub-heading.

The rest of the squeeze page is about further convincing your visitor that what you are offering is not to be passed up. By the end of the squeeze page, he or she should feel he or she is going to be getting a tremendous deal just by giving you his or her contact information. Customer testimonials are necessary, as well as other examples. You also want to make sure that the visitor knows that there are limited items of whatever you are offering on your squeeze pages, or that the price will be going up soon, or both. If you don’t give them a deadline, they will often just think that they will come back to it later, and then they never do.

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