The Bare Basics Of Squeeze Pages

Squeeze pages are basically one-page websites that offer you something in exchange for filling in your contact details. The page will also contain (at the very bottom) the business privacy standards and possibly other information like contact details. The squeeze page is designed so that the visitor will be compelled to take a very specific action. So, to be effective it should have a catchy headline, a story or some content that immediately catches the interest of the reader, examples of how the product or service is helping others, testimonials, and the bonuses the reader will get it he or she takes the action you desire. There is no navigating on the squeeze page. Your visitor will just follow it through and take action, or will decide to leave the site.

At this point, some squeeze pages will have a pop-up window incorporated to invite you back to the page by promising you a discount, an extra bonus, or some other benefit that the visitor will have a hard time passing up.

There is a lot of information about the best way to create a squeeze page or to have someone do it for you. Many internet marketers leave this work to established designers who understand exactly what kind of pages convert visitors into leads and/or sales. Others prefer to do it themselves. In either case, there are certain elements that are crucial to having a good squeeze page.

The headline, of course, is the most important factor. It’s been said that you have eight seconds at the most to capture your visitor’s attention. If your headline doesn’t do that, then the rest of the content on the page is pretty much useless. Keep in mind that the headline does not have to be “hypey”, but it does need to be compelling. Also, you don’t want to put the features of the product or service you are offering in the headline. Rather, you want to tell the visitor why he must have whatever it is you are offering, so speak in terms of benefits to him or her. Most squeeze page headlines are in red, and they can then be followed by a smaller sub-heading.

The rest of the squeeze page is about further convincing your visitor that what you are offering is not to be passed up. By the end of the squeeze page, he or she should feel he or she is going to be getting a tremendous deal just by giving you his or her contact information. Customer testimonials are necessary, as well as other examples. You also want to make sure that the visitor knows that there are limited items of whatever you are offering on your squeeze pages, or that the price will be going up soon, or both. If you don’t give them a deadline, they will often just think that they will come back to it later, and then they never do.

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Should You Use A Squeeze Page Generator

A squeeze page generator is something that many internet marketers look into at one time or another, but usually in the beginning phases of their online marketing training. Squeeze pages, also frequently called landing pages, or lead capture pages, are fundamental tools for list-building. They offer your visitor something in exchange for his or her contact details. The offer can be a free sample of the product or service you offer, a free consultation, a free report, etc. And obtaining and maintaining a list of qualified buyers and potential buyers is one asset that can set you heads and shoulders above those who do not have lists.

An effective squeeze page will get you good conversion rates and targeted leads. It may take some time, testing and tracking to get to the highest converting squeeze page for you if you do it on your own, or you can hire someone to do this step for you. Basically, there are three ways that you can go about creating a squeeze page.

* You can design it yourself.

* You can hire a professional to design it for you.

* You can use a template generator or a full squeeze page generator.

There are many places that offer free squeeze page templates. Just go to Google and search for that term. You will have plenty to choose from. The templates themselves are free but you will have to host them at one of the many hosting companies. While these templates are easy to use, and a good place to start, remember that their design quality is nothing special and they tend to be overused, precisely because they are so easy to use for newcomer marketers on the web. If you want to stand out from the crowd, in the long run, this is not the way to go. However, it is a great place to start until you understand how to do your own squeeze page or choose to invest into someone doing it for you.

Outsourcing is often a viable alternative to having software do your page for you. It allows you to have a custom and quality design, and it doesn’t have to cost a fortune. Another important point is that many generators do not give you the option to place a video in your squeeze page. And video squeeze pages are extremely effective and very quick and easy to do. Once again, in this case, either creating your own page or hiring someone to do it for you is the best choice.

It might surprise you that you can get your page and video for much less than what you would spend doing it yourself. And you can find a designer that is experienced in creating effective lead capture pages and that doesn’t cost an arm and a leg. In the long run, you will probably be happy that you chose this route rather than the squeeze page generator.

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Internet Marketing Report

How to Use an Internet Marketing Report

What is an internet marketing report? It could be several things–a newsletter that comes out every so often, a monthly online or offline magazine article, or an under 30-page document. You’ve probably seen a number or these, and most likely used the information you gained from them to your advantage. But creating your own report is a great way to gain customers and to establish presence, visibility and expert status.

The word “report” usually signifies some sort of authority or objective information to most readers. This is one way that it differs from an e-book, which can be subjective with not as much point-by-point information. A report is also shorter, which is often seen as an advantage in the eyes of the reader, as well as in your eyes since you will be putting in the effort to create it. E-books are usually considered to be over 40 pages long. Finally, reports tend to be offered for free, while e-books often come with a price.

So, how do you come up with an internet marketing report? There are several avenues that can lead you to your first report. The important thing to consider is that this report should be free and it should eventually introduce readers to your next product which they will pay for. So, you’re report could be the first chapter in your e-book. Or it could be a summary of just one point that will be covered in your ebook. Or it could be an entirely different sort of take on one aspect of internet marketing. For example, your report could focus on the mental attitude you need to be a successful online marketer. While your next product would focus on the actual tasks that you need to perform in order to be successful.

You can also give away your report in exchange for your reader’s contact details. So, you ask them to fill in their name and email and after they have submitted this information, they can have the report. In this case, you have them on your list and can keep in touch with them in order to promote your next product or some other affiliate products.

Similar to this, you can give your report away as a bonus. If your readers buy something else that you offer, they then get the report for free.

The structure of your report should consist of a cover page, a “Welcome” or “Thank You” page, a Table of Contents, the various topics or chapters, and then a conclusion and another thank you. Make sure that you also include all of your contact information and pictures to break it up a little bit. You will want to save your report as a PDF file.

These are just a few of the many different ways in which an internet marketing report can be used.

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How To Create A Video Squeeze Page

A video squeeze page is a great way to start building relationships with your customers and potential customers right from the get-go, even before they enter in their contact details. While a standard text squeeze page with a compelling headline will work just fine if done correctly, a video is sure to draw your visitors in before they even start to read your page.

The video that you add to your squeeze page can be a demonstration of your product or service, or it can be a welcome from you, yourself, or maybe even a testimonial from someone else. It is generally recommended that a person appear in the video because the customer then gets a feel for who he or she is dealing with, rather than just the product or service that he or she considering handing over his or her contact details for.

Making a video that influences your audience to do what you would like does require some thought and effort, and possibly a little bit of training. The actual video creation itself involves conceiving the idea, shooting the video with professional equipment, editing, and text that will enhance the video. Now, if you are just starting out, you can very easily use a video squeeze page template, or you can hire someone to help you do a more customized, professional job. Keep in mind that experienced squeeze page designers will be able to tell you right away what works and what doesn’t, therefore saving you a great deal of time.

It’s also important to note that your page should be search engine optimized correctly with the right keywords and keyword phrases. You can also do this or learn how to do it on your own, but again, a professional can really help you out with this aspect of your squeeze page as well in terms of saving you time and effort.

As with text squeeze pages, this video type of squeeze page will have four main elements: a compelling headline (along with a pre-header and a sub-header if you decide to do it that way), bullet points explaining the benefits of what you are offering, testimonials (optional), and the opt-in form. Your page should be simple and uncluttered, and it should be very obvious what you want the visitor to do. Often squeeze pages will have arrows pointing to the opt-in form, for example. And your call to action should be in the video as well.

If you aren’t ready to invest in a professional designer, you can go for the many video squeeze page templates that are available today online. You’ll be able to find hundreds of these by doing a serach on Google. In most cases, there is space provided for the video on the left, with the opt-in form on the right. Just embed the video, change and add the text as needed, and you are off to a good start with your new squeeze page.

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