Niche Keywords – Sub Niche Keywords Are Your Key

You hear a lot about niche marketing online. All that means is to find a little sub section in a market, one that has decent amount of interest but not much competition and fly under the radar. To do that, you will need to find niche keywords for that niche market.

There are many great markets you can make money in online. But you will save yourself a lot of time and effort if you don’t try to go toe to toe with the ‘big boys’.

For example, lets say you want to make money in the weight loss market, which is an extremely competitive market. Why make your life harder than it needs to be by trying to go straight on against millions of competitors? That’s just silly.

Instead, why not find a ‘little’ sub section of that market where there will be much less competition but still enough interest for you to make a very nice living (and remember, this is just one website. You can repeat this method as many times as you want and have dozens of niche websites all making you money).

So, instead of focusing on such a broad term as weight loss, why not find a niche that targets “middle aged women and weight loss”? Or how about “teenage boys weight loss”? See what I mean, you are still in the weight loss market but you are targeting a more precise sub section of the market instead of trying to throw a net over the whole ocean.

Doing this will make it so much easier to make money online. It will just make your life so much simpler and you can find a great list of highly targeted keywords that you can rank for a lot more easily than you would if you went with the broad weight loss terms.

To find highly targeted keywords for your niche all you have to do is to use the free Google Keyword Tool online. Start by entering a broad search term related to your niche, say weight loss for moms. The tool will give you a list of up to two hundred variations of that keyword.

Some of the variations will work, some won’t. But it will give you a great place to start. From there you can drill down even further until you have a nice big keyword list to work from.

You also want to make sure that the keywords you choose are highly relevant to your website. Don’t choose a bunch of keywords that have a high monthly search volume if they are not highly relevant to what your website is all about. The traffic that you get won’t be very targeted and your conversions will suffer.

Finding great niche keywords is one of the most important tasks you can master to have a successful online business. Good keywords may take some time to find but when you do they are like money in the bank. Use the free tools online or invest in some down loadable software, it’s up to you. Just make sure you know what you need to look for and the difference between a good keyword and a not so good keyword.

Google Adwords Keyword Tool – Success Shortcut

One of the most popular tools around, and it is totally free to use, for compiling a list of great keywords is the Google Adwords keyword tool. You can use this tool for any keyword research you may have, whether you use the keywords for your website or with your article marketing. You don’t need to be running an Adwords campaign to use the tool.

As a matter of fact, you don’t even need to sign up for Adwords, you can just go to the tool and use it whenever you want to. If you are new to internet marketing you should stay as far away from paid traffic as possible right now. Paid traffic can give you a high rate of return on your investment, but only if you know what you are doing.

Learning to do it right takes time and guess what happens while you are learning? You guessed it, you will be spending a lot of money. That is an expensive education.

With so many wonderful ways to get highly targeted traffic for free, why would you even consider paying for it until you are at the point in your career where you are actually making money?

You will still need great keywords for all of your free traffic generation. Whether you choose to use on site optimization also called search engine optimization or article marketing.

The definition of a ‘good’ keyword can be a little vague but a general idea would be any keyword that gets a lot of monthly searches and has relatively little competition.

What constitutes good monthly searches can vary from one niche to another, but a good rule of thumb is to find keywords that get over 1,500 searches a month but have less than 20,000 competitors. To find the best parameters for your needs and your niche, you may have to test a little bit.

Another aspect of a good keyword is that it is very tightly related to the subject of your website. For example, if you find a keyword for bird watching binoculars that meets all the above criteria, you may be tempted to use it. But if your website is about bird feeders it isn’t relevant to the content of your site and you should avoid using it.

The number of times you should place your keyword in your article is another thing you need to consider. Keyword density again, can be somewhat vague but a good thing to keep in mind is that when you read your article out loud it should sound natural. If you keep repeating the same word or phrase over and over again, it’s not natural and it’s likely that you are using the keyword too often.

Learning the right way to compile a keyword list can truly be the difference between success and failure in your online business. It can also be the difference between things being really difficult and things going more easily.

Using something free like the Google Adwords keyword tool can make your hunt for great, and very profitable, keywords quicker and easier and what could be better than that?

Relevant Keyword – Will Draw Targeted Visitors

When doing your keyword research it’s very important that you don’t overlook a very obvious, but frequently overlooked fact: you don’t just want traffic to your site, you want targeted traffic. You want to draw the people to your website who are most likely to buy the product or service you are selling. For that reason you cannot forget to consider the relevant keyword when evaluating your keyword list.

Make sure that the keywords you are targeting are relevant to what your website is promoting. If you find that you have kind of missed the boat you can either renew your keyword list or change some of the content on your website to make it match up more closely with your keyword list.

All the search engines consider relevance very highly. If you target keywords that are not closely related to your website, the search engines will find that you have very low relevance and won’t rank your site as high.

Do not get too caught up on one or two word keywords, in almost all cases they will be much too competitive and you will have a very hard time ranking for them. Instead, find a large list of keyword phrases. When you have a 3 or 4 word keyword phrase you may not get quite as many searches but you also won’t have nearly as much competition.

Longer keyword phrases can still deliver a lot of searches, probably not as many as the more popular one and two word phrases, but they will also be much less competitive.

When you first start your keyword research you can use many tools online, some of them are free, some of them are not. If you have a limited budget you should start with the free Google keyword tool. This one tool can give you all the information you need to compile an excellent keyword list.

Again, the basics of a good keyword list is to have keywords that get a lot of monthly searches (around 1,500) and few competitors (usually anything less than 20,000, though this can vary, you have to find your own parameters).

It may take you and little trial and error to find the highly relevant, well searched for keywords that also don’t have a lot of competition. This process can sometimes get a little tedious, but remember a good keyword list is like money in the bank. When you have a highly targeted keyword list you can get a lot of quality traffic to your website and that can relate directly into sales.

To recap, in order to build a top notch keyword list that will allow you to get a ton of very targeted traffic you will need to consider several variables. One of them is to find only the most relevant keyword possible. The keyword must relate directly to the subject of your website. If it does you can have a much higher conversion rate and you can also get a lot more organic traffic.

How To Choose Keywords – That Make Money For You

Traffic! That is the most important thing you will need if you want to make money online. It can not just be any traffic, never has the idea of quality over quantity been more important than it is when you learn how to choose keywords.

The keywords you choose will determine how much traffic you get, how much it will cost you (if anything) and what quality level the traffic you get is. Again, never let the numbers make you go crazy. You need to only get visitors to your website who are interested in what you have to offer.

Ideally, the traffic you get will consist of people who are actively looking for the information, or the product and service you are offering. It’s all about you finding the visitors who will take the action you want them to take.

That action could be to make a purchase or to sign up to a newsletter. As long as the visitors you are getting are highly targeted, you will make more conversions and more sales, period. And that is what every one has an online business for.

If you don’t have much money, don’t worry, there are many fantastic keyword tools online and one of the best won’t cost you a penny. The Google Keyword Tool is available to anyone online. Since Google is one of the biggest search engines, it would only stand to reason that they know which search terms are getting the searches and which ones are not.

This is an important point to keep in mind though (it is also a common beginner mistake) when it comes to finding good keywords, bigger is not always better.

At first glance it might seem like a good idea to use only those 1 or 2 word keywords that get the most searches. The problem with those keywords is that they will also have the most competition. Unless you are really experienced you will not rank high for those competitive keywords and they will not do you any good.

Instead, focus on the longer keyword phrases that may not get quite as many searches per month but also don’t have nearly as much competition. Those are the keywords you should target. If you can compile a list of a dozen or so of those keywords you will have a good chance of ranking well.

You can rank well for all of them, not just one or two. So if you figure that each keyword gets an average of 1,500 searches a month and you can rank on the first page for those keywords, that is a lot of free very targeted traffic.

Keywords, and the traffic they produce, are the backbone of your business online. It’s very important that you take the time to learn how to choose keywords. There are several parameters that you need to keep in mind and some of those parameters may change a little depending on what you are doing with those keywords (SEO, PPC, article marketing, etc.).

Keyword Frequency – Helpful Tips To Getting It Right

There are many elements to finding and using keywords in the right way. One of the most important is keyword frequency or keyword density. This is simply a measure of the percentage of times that a keyword shows up in your on site SEO and your articles.

Most online article directories will let you know, in no uncertain terms, if they feel you are keyword stuffing and trying to get an unfair advantage by using too many keywords for your article.

They will make you delete some of the keywords if you have too many. But what is too many? That can be tricky. It really depends on what you are doing with the keywords. SEO may have different requirements than article marketing, for example (and not all article directories will let you know right away if they think you have too many keywords, some will simply not approve your article).

One of the best rules of thumb is to remember that you are writing for people, not search engines. If your writing style has a fluid easy to read flow, that is what is most important.

Often, of course it does depend on what your keyword is, it is not easy to maintain the fluidity of a piece of writing if you try to stuff too many keywords in it.

Another good rule of thumb is to keep your single word keywords to no more than 6%PRCTG% of the total word count and maintain a 3%PRCTG% ratio for long tailed keywords of three or more words. These averages will need to be adjusted depending on your niche, but it is a place to start.

There are several programs online that will help you calculate the percentage of keywords in your article but one method is simply to do a ‘find all’ search in Word. This will highlight the chosen text, in this case your keywords.

That will give you a visual representation of how many times your keyword appears. While it isn’t a percentage it will give you a clearer picture of what your keyword density really is. If you have keywords in several sentences in each paragraph that is probably way too many and you should simply make some changes to the text.

Using software and searching in a Word document can give you a good idea of how many keywords you have in any given piece. But the best overall thing to do is to read your article out loud and make sure it flows.

When you do that it will immediately sound odd if one word or phrase keeps showing up over and over again. Even if it makes sense in the context of the sentence, it is just not a natural way of speaking to keep repeating the same word or phrase all the time.

Even if your keyword can be put in the article many times and still make sense, it still doesn’t mean that is should be in every single paragraph, that is simply too much and it won’t seem natural.

Remember, the whole point of writing articles is to entice the reader to visit your website. That will be hard to do if they stop reading your article because it seems weird or ‘off’. Keep the keyword frequency to within reasonable limits, as I’ve defined above. You will get much better response from your articles if you do.