Google Adwords Keyword Tool – Making It Work For You

The Google Adwords keyword tool is a very well known, and highly used, tool for many online marketers. Many people use it for more than just running Pay Per Click Adwords campaigns. You can use this tool to narrow down a list of great keywords for your article marketing and search engine optimization needs to name just two.

When it comes to search engines Google is definitely one of the ‘big boys’ and since they have so much traffic on their search engine every single day, it only stands to reason that you can get very comprehensive keyword lists from their keyword tool.

When you are starting your keyword search, no matter what you are doing with those keywords, it’s usually a good idea to start with a fairly broad phrase. Once you’ve gotten a list you can narrow down on some of those terms.

To illustrate, let’s say you’re doing a search for the term ‘dog toys’ you will get many results and these results will be things like ‘tough dog toys’ and ‘interactive dog toys’. Then you can pick a few of the broad results and narrow those down further.

Take the term ‘tough dog toys’. When you do a search for that term you’ll get even more, and more refined, results such as ‘indestructible dog toys’. You’ll also get other results that may or may not work for you. Things such as ‘dog treats’ or ‘dog beds’.

With the more ‘honed down’ phrases, you’ll notice that they don’t get as many searches monthly as the broader phrases. That’s ok. Actually, in some ways, that’s better. Unless you have a huge advertising budget it’s unlikely that you can afford the high bid prices for the broad term of ‘dog toys’. The estimated Cost Per Click (CPC) is likely to be higher.

When you start paying over one dollar per click, you had better have a very highly converting offer. If you can convert one out of every ten visitors into a paying customer and you get over %10 per sale that’s not bad. But if you have to spend %50 for one sale and you only make %10, that’s not good. You won’t be able to stay so upside down in your advertising and be profitable, let alone stay in business for long.

Remember though that the ‘estimated average cost per click’ is just that: an estimate. Google, and the other search engines, seem to love to make things as complicated as possible. They will use their own, and usually secret, parameters for determining how much an advertiser will pay per click.

Generally, if you have a high quality score you can pay less per click for a given keyword than your competitor who has a low quality score will pay for the same keyword. It’s complicated, I know. That’s the reason you need to make sure you fully understand the ins and outs of PPC before you dive into the deep end of the pool.

Even if you do know what you’re doing there will be some ‘tweaking’ that will need to be done to optimize your results. Make sure you have enough money to run your campaigns long enough to do the ‘tweaking’ and really get the most out of your adwords campaign and the Google Adwords keyword tool.

Adwords Keyword Research – Get It Right Or Go Broke

Adwords is the Pay Per Click (PPC) advertising option from Google. All the major search engines have their own version of PPC advertising. The basic concept is this: you place an ad that targets a specific keyword related to the product, service, or website you are trying to get traffic to. When someone types in that keyword into the search engine they will see ads at the top, bottom and sides of the results page (if you’ve done it properly one of those ads will be yours).

They will click on an ad and be taken to the website of whoever placed that ad. The advertiser will then be charged, hence the term pay per click. In order to make this work you need to choose the keywords you’re going to use carefully, and that’s where the adwords keyword research tool can come in handy.

Even if you’re not running a PPC campaign, you’ll still need a list of good keyword to use in all of your online marketing. Keywords are used in virtually every form of online advertising there is. They are needed for Search Engine Optimization (SEO), article marketing and PPC. So having access to a cutting edge keyword research is vital.

And who better to trust your searches to than the online giant, Google? The keyword tool is free to use. It’s also easy to use. Just type in the base keyword you want more information on.

For example, let’s say you are promoting dog grooming equipment. You would go to the keyword tool, type in ‘dog grooming equipment’ and let the results load. There are several fields you can either enable or disable. You can get information on the number of monthly searches, the estimated cost per click (CPC), the amount of competition to name just a few.

You will also see a list of hundreds of other keywords combination’s all derived from your base keyword search. I personally find that to be one of the biggest benefits of this tool Sometimes I just can’t think of all the word combinations that people might be searching for, so having this tool show me other possible keywords is extremely helpful.

Another neat thing you can do is to type in the URL of a website that sells the same types of products you do. You will see the results and you can get ideas of what keywords they are using, this is really helpful if a certain website is ranking well. It can give you a glimpse into what they’re doing with their SEO.

Make sure to focus more on 3, 4, and 5 words keyword phrases (long tail keywords) since they will get less competition. I know many people like to go out and target the one and two words keywords that get hundreds of thousands of monthly searches, but that is a waste of time. Unless you’re incredibly lucky you won’t be able to compete or get ranked for those keywords. You’re better off finding slightly less searched for terms that you may actually be able to get a ranking for.

Hey, take advantage of all the internet has to offer, that includes the many free tools that you can use to grow your business such as the Google Adwords keyword research tool.

Domain Name Search – Buying Pros And Cons

Any well thought out and effective domain name search should first start out with nice thorough keyword research. With so much competition in domain names and online in general, you want to give yourself any help you can. Taking the time to find what keywords and phrases related to your site are getting a lot of monthly searches is a great place to start. To be successful online give the people what they want. Find out what they are searching for, then use that phrase for your domain name and give them what they want.

Buying a domain name can be very inexpensive. You have two basic choices, you can buy one that has never been registered before by picking it out and paying for it at places like GoDaddy.com or you can find a great domain name that someone else has bought but is now ready to sell it.

Either option will work but each has it’s own pros and cons. For example, buying a previously purchased domain name will very likely get you a website too. That website may even already have a nice stream of traffic going to it. It could also have a lot of other sites linking in and top search engine rankings. All of that will help you get more visitors right away (and hopefully a lot of sales to go along with those visitors).

Of course, if you go this route, you have to remember that you don’t get something for nothing. Any domain name with a website that is getting a lot of traffic, has a lot of inbound links and has a high ranking, will cost a lot of money. It may well be worth it but this isn’t the place to get any bargains… for the most part.

Buying a brand new, never registered domain won’t have all those benefits – it’s own website, a lot of links and traffic, but it will be a lot cheaper to buy. You can get a domain name for only %10 a year. Yes, that’s a year. For that one year period you own that domain name and you can make money from it in many different ways, not just by placing a website on it.

If you want to save some money when you buy your domain name you can register it for a longer time frame and/or buy multiple domains and receive a quantity discount. Some of these options can lower the price of the domain to just a couple of dollars. The extension that you get will also determine what you pay for the domain. A .com tends to be more expensive that a .net for example.

Building a profitable online business will start with doing a domain name search
to find just the perfect domain name. Whether you choose to buy a brand new domain or if you prefer looking for an older more established name is up to you. Just follow these simple tips to get the best bang for your online marketing buck.

Adwords Keyword Suggestion Tool – Using It Right

The adwords keyword suggestion tool is used by most internet marketers, even if they aren’t running a pay per click campaign. This tool is recognized as one of the premier keyword tools around. I mean after all, Google is pretty much top dog when it comes to search engines so who wouldn’t want to get keyword information directly from them?

Picking the right keywords to target for your pay per click campaign is one of the most important elements you will have to consider. There is a fine line when it comes to choosing which keywords to use. If you use a one or two word keyword you will likely see that they get a ton of monthly searches, but they will also be very, very difficult to be competitive with. For most of the smaller online marketers the bid prices for those keywords will simply be too expensive to be profitable.

For most of us, the ‘long tailed’ keywords will work much better. These are actually keyword phrases that have 3 or more words in them. They can still get a great number of monthly searches (though not as high as the one or two word keywords) but they will usually have much less competition.

By using the keyword tool you will have access to a lot of helpful information. You will not only get a list of the top keyword phrases and the average number of monthly searches they get but you will also be able to find out what the average cost per click (average CPC) price will be for those keywords.

Obviously, the cost per click will just be an estimate since the popularity of the keyword is only one of the elements that determines how much you will pay for each click, but it’s a place to start. You’ll know right away that if you have a daily budget of %50 that a keyword with an average CPC of %10 will probably be out of your budget even though it might not really cost quite that much it’s more than likely still going to be too expensive for you.

The keyword tool will also give you and idea (it’s just a rough estimate, don’t expect it to be exact) of the amount of competition a given keyword has. That can come in very handy when you’re planning your campaigns.

Another cool thing about this keyword tool is that you can type in your base keyword and be provided with other keywords phrases that are relevant that you may not have even thought of. It’s virtually impossible for us to think of all keywords associated with our niche market, so it’s nice to have a keyword tool that makes suggestions to give us more ideas.

Besides the sheer volume of potential customers online the neat thing about the internet is the vast array of free tools you can use for your business. When it comes to finding good keywords the adwords keyword suggestion tool will work very well.. and it won’t cost you a dime. Use these tips to get the most out of it for you.

Keyword Assistant – Grab Your Targeted Traffic

When people search online for keyword assistant they will often get two main results, one is for an IPhoto plugin, but for the purposes of this article we are going to concentrate on finding quality keywords for your online business web sites.

Creating a keyword list for your online business should be your number 1 job. After all, a good keyword list is as close to being able to legally print money as you can get.

The keywords you choose will go a long way to determine not only the amount of traffic you get but also the quality of the traffic you get.

A lot of people online will talk about ‘targeted’ traffic, but what in the world does that mean? Well, when it comes to online traffic, quality is so much better than quantity.

You only want to get visitors to your website who are interested in your product or service. It just doesn’t do you any good if you get thousands of visitors to your website but don’t make any sales. After all, sales is ultimately what it is all about.

So, if you choose the keywords that will deliver the visitors to your website who are truly interested in your product or service, many more of them will actually take the action you want them to take, whether that is to buy something or to sign up to your email list.

This is a common mistake that people who are new to internet marketing make, they see a keyword that gets hundreds of thousands of searches a month and they jump on it. The problem is what they don’t take into consideration is the fact that those highly searched keywords also have a ton of competition.

For the most part, you are simply not going to be able to compete again that much competition. Instead, don’t even try. Find great keywords that get fewer searches but also have fewer competitors.

If you compile a large list of keywords that get 1,500 or more searches a month than you will have a great shot at ranking well for many of the keywords on your list. Ranking high for 10 keywords that each get 1,500 searches or more a month will actually deliver a lot of traffic for you.

The exact parameters you want for your keyword list may vary somewhat depending on what niche you are in and what you are using the keywords for (SEO,PPC, article marketing, etc.). Take some time to test and tweak your results until you find just the right combination of monthly searches and low competition.

Keyword research can often be a long and tedious process, but it is also a necessary one. Good keywords can do so much to improve your search engine rankings (which results in providing you with a ton of free traffic) as well as help you drive traffic with other methods.

Consider this article your keyword assistant

and use this information to hone your keyword list building skills.