There are so many internet marketing products available today, from methods and systems to teach people how to make money to scripts and software that help speed up the process.

However, just like with any other information product, not everything is as good as the sales page may make it out to be. Or, in some cases, it just isn?t a good fit with the person buying it. If you have decided to invest in internet marketing products then try and keep the following tips in mind.

1. Who is the author? Before you buy, try and dig a little deeper to find out who the author of the book, system or method is. This is not as important with scripts and software, but with information products it?s good to know who you are buying from.

Unfortunately, the internet has allowed many to make money without actually having any knowledge of what they are writing about and this doesn?t bode well for anyone buying a new money making system.

2. If it sounds too good to be true, it usually is. If internet marketing products promise you that you can make $5,000 in the next 50 minutes, you would likely not believe it. Then why would you believe an internet marketing product that says you can make $10,000 in a month, even if the time span is longer?

Remember that internet marketing is essentially a business and a business can take quite a bit of time before it becomes profitable, so be patient.

3. Don’t give in to your emotions. Sometimes you want to believe in something so much that you overlook the cold, hard facts that are screaming at you that it is impossible for all these internet marketing products to deliver on their promises.

Yet, here you are putting your PayPal information in again to buy the latest shiny toy, even though you probably have a hard drive full of products you have never read.

4. Take action. This is one of the biggest problems in internet marketing today. People buy so many systems but never implement even one. They keep on looking for the Holy Grail without actually putting in the work to see whether or not they already have it in their grasp.

They jump from product to product, with no clear goal in sight hoping they will find that one product where they can push a button and their PayPal will receive money automatically. Unfortunately, it doesn?t work like that and you still need to put some work in. All the internet marketing products out there combined will not make you money if you do not put the work in.

5. Give it time. Just like with a diet, internet marketing products and the systems they offer need a little time. By their very nature, search engines take time before they rank a site and you are tempted to scrap a system within 24 hours of trying it because it doesn?t work.

Remember that you need to give anything a chance for at least 30 days to really judge how effective it is. If after thirty days you have not seen any progress, then by all means switch to a different system.

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In this post I am going to talk about a couple of very popular (at least right now) adwords courses and let you decide if they might benefit you.

I will be talking about

The ClickBank Code and Keyword ESP.

Now by the name neither of these seem to be Adwords programs.

The ClickBank Code is actually a course that shows you how to make money with ClickBank using Adwords and Keyword ESP is actually a tool to help you optimize and set up Adwords accounts and the landing pages for those Adwords accounts.

Now on the face of it you would think that there isn’t much to compare with these two products but I will find a way.

First we will cover the main thing that sells products but doesn’t deliver to the end user, Hype.

This will be rated from 1 to 5 with 1 being no hype at all and 5 being a ton of hype.

HYPE

The ClickBank Code – 5 *****

Keyword ESP – 2 **

The ClickBank Code – This sales page is all hype.  I have purchased this and I have gone through the videos and I will tell you this read the sales page closely and anything that might be hype is.

We will start with the “newbie” claim right in the headline.

There is no way a “newbie” to Adwords made $11,000 in the first week using the techniques taught in the course unless they spent that much.  Look at it closer, it says, “ClickBank newbie”, not just newbie.  This is a person that already had experience marketing and probably a lot of experience with Adwords before he started promoting Adwords.

It is even quoted on the site, “But I’d never used Clickbank before February 09.” But he isn’t teaching ClickBank he is teaching Adwords. This is similar to a race car driver changing from Ford to Chevy and winning the first race he drove the Chevy in saying, “Newbie Chevy Racecar Driver Wins Every Race” even though he had years of experience with Ford.

The next item $48,506.88 first month – first month of Adwords or first month using his already established Adwords campaigns to promote ClickBank products.  This is one of those typical things where they show you the gross income but he doesn’t show you how much he spent on Adwords and any other expenses he might have had.  For all you know he spent $50,000 to make the $48,000.

Keyword ESP on the other hand has very little hype besides possibly exaggerating the ease of use of the software.  The software is easy to use but your landing pages do take a little more effort than it appears on the sales page.

They don’t even imply that you will make a fortune with this but they show you how to get more click thrus and lower you cost at the same time.

Winner of Hype Keyword ESP

Content

The ClickBank Code – 3 ***

Keyword ESP – 3 ***

The ClickBank Code has some excellent information on how to rate keyword campaigns before you launch them.  They even provide an Excel spreadsheet for you to test them before you actually launch the campaign, this is not an exact science but it is a great way to get idea for which way you should go.

The ClickBank Code would be higher except there are a couple of things in the content that a newbie shouldn’t apply unless they have a lot of money they can afford to lose.  For example they tell you to set your daily budget at $500 per day to test a campaign.  They also tell you to use, “hundreds or thousands” of keywords.  If you do this you will spend $500 per day with Adwords and who knows if your conversions ever make enough to pay for that.  This is the biggest reason people fail at Adwords is because they spend more then they can afford without having a proven campaign.

Since the sales page hype is targeted at newbies the content should be targeted at newbies and not be recommnend $500 per day to test a campaign.

If you avoid the high spend rates and the tons of keywords you can learn a lot about researching your campaign in this course.

The videos are easy to follow and stream nicely online but the download versions didn’t work for me.

One other thing to remember if you use this method to set up is that it takes about six weeks to get your first payment from ClickBank.  But you will get your bill from Adwords in four weeks or less so don’t plan on ClickBank money paying for your first bill.

Keyword ESP – this content is actually a bonus for buying the Keyword ESP tool.  With that said the content is broken down into four sections – Part Time adwords, Full time Adwords, Advanced Adwords and Dominate Organically.

This is all good information for a newbie starting out with Adwords he is careful to keep you controled while starting your account and testing your campaigns at lower levels before you commit to them but still provides the information to move you along to bigger and more profitable campaigns.

The one problem I have is the content is only available through the software, it is recorded in HD and not optimized for the internet.  This means with my DSL connection (not too fast in the islands) it takes me about 45 minutes to download and view a 15 minute video.  If you have dial-up you will have to wait a long time to see these videos.

Overall Keyword ESP wins this competition but they both have good qualities.

Personally, I think you should use the testing methods that are taught in The ClickBank Code and use the Adwords methods and the tools from Keyword ESP together.  But that would require purchasing both products.

If you are a newbie and just starting out and you were going to choose one of these two products I would recommend Keyword ESP because following these methods you are less likely to loose your shirt in Adwords fees the first month.

Either way if you are new to Adwords you should watch the Keyword ESP Video.  It is 68 minutes long and will give you some great content on how to start out.