How to Use an Internet Marketing Report

What is an internet marketing report? It could be several things–a newsletter that comes out every so often, a monthly online or offline magazine article, or an under 30-page document. You’ve probably seen a number or these, and most likely used the information you gained from them to your advantage. But creating your own report is a great way to gain customers and to establish presence, visibility and expert status.

The word “report” usually signifies some sort of authority or objective information to most readers. This is one way that it differs from an e-book, which can be subjective with not as much point-by-point information. A report is also shorter, which is often seen as an advantage in the eyes of the reader, as well as in your eyes since you will be putting in the effort to create it. E-books are usually considered to be over 40 pages long. Finally, reports tend to be offered for free, while e-books often come with a price.

So, how do you come up with an internet marketing report? There are several avenues that can lead you to your first report. The important thing to consider is that this report should be free and it should eventually introduce readers to your next product which they will pay for. So, you’re report could be the first chapter in your e-book. Or it could be a summary of just one point that will be covered in your ebook. Or it could be an entirely different sort of take on one aspect of internet marketing. For example, your report could focus on the mental attitude you need to be a successful online marketer. While your next product would focus on the actual tasks that you need to perform in order to be successful.

You can also give away your report in exchange for your reader’s contact details. So, you ask them to fill in their name and email and after they have submitted this information, they can have the report. In this case, you have them on your list and can keep in touch with them in order to promote your next product or some other affiliate products.

Similar to this, you can give your report away as a bonus. If your readers buy something else that you offer, they then get the report for free.

The structure of your report should consist of a cover page, a “Welcome” or “Thank You” page, a Table of Contents, the various topics or chapters, and then a conclusion and another thank you. Make sure that you also include all of your contact information and pictures to break it up a little bit. You will want to save your report as a PDF file.

These are just a few of the many different ways in which an internet marketing report can be used.

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This is an established blog already getting thousands of visitors per month and making an income.

It is on it’s own domain name and it’s own hosting.

Here is a screen shot of the traffic that I took today:

Visitors For The Month Of June

You can see that it averages over 100 visitors per day and all that traffic is coming from the search engines or social bookmarking sites as seen in this screenshot:

Sources of the traffic

If you do the math you will see that the total from the search engines almost matches the total visitors exactly.  These are not people I am sending to the site from my list.

Don’t worry if you are the lucky one to get the site you will be able to look at the full stats from your control panel.

Now comes the big question, “Why am I giving away a profitable site?”

There are a couple of reasons the first reason is that this is in a niche that I don’t have a true affinity for  and the site could be doing so much better if some one that enjoys this niche or is willing to learn this niche was working the site.

The second reason is that I am using it as promotion for my Blogging Beginners site.

At Blogging Beginners we teach the exact methods I used to create this site in under a week and then not do anything to it for months and still get traffic and income.  Again the income and traffic would be much higher if this was a niche I enjoyed working in.  I even have ideas and suggestions that would raise the income level on this site that I will share with the new owner when we give it away.

Now a little more about the giveaway.

This won’t be a random giveaway, we are looking for someone that will take the existing blog and use the techniques we teach at Blogging Beginners (yes, we will be giving away a Free Platinum Membership too)  to make this blog even more profitable.

You have to be a member of Blogging Beginners to be eligible for the giveaway but this isn’t a problem since you can sign up for free.

We will be giving away the blog on July 31, 2009

If you are interested just click anywhere you see the link to Blogging Beginners to sign up and get the case study for the site.  More information will follow after you sign up.