If you have decided that you are going to advertise your internet business using search engine optimization, then you need to do some keyword search marketing before you do anything else. Keywords will ultimately get you the visitors to your website that you need to be successful.

Using a keyword tool like Google Adwords Keyword Tool will give you ideas on the keywords your customers are using in their searches to find what they want. Be careful though, not all keywords are good ones. Some may be obsolete and not work for you. So choose wisely.

No matter how you are going to advertise, article marketing, PPC (pay-per-click) or search engine optimization, effective keywords are important to each one. Below are simple steps you can follow to do a keyword search.

1. Do a Google search for Google Adwords Keyword Tool.

2 When you get there, type a keyword related to whatever product or service you are offering in the search bar.

3. Type in the captcha security characters in the box provided.

4. Click “get keyword ideas”.

5. You will get a list of keyword search marketing ideas related to your product or service and info on how many searches that particular keyword gets and what your competition is, in numbers. What you are looking for when you see these numbers is a high search rate with low competition. This is a good keyword.

6. Now, open Notepad and copy and paste the good keywords you find into it. Remember, finding good keywords may take some time. It is not always as easy as it sounds. They generally do not just jump right off the page into your lap. Be patient.

7. Keep searching, do this over and over again until you have several keywords that will work for you. Then you can start putting your website together.

Oh, by the way, the domain name you purchase for your website should be one of these keywords followed by .com, .net, .org, etc. That way, when someone searches for that specific keyword, your site will be the first one they see at the top of the search results page. It is quite the feeling when you see that for the first time. Not only are you at the top of the search results page, but you will feel like you are on top of the world, also.

Take that momentum and just build on it. Try not to get discouraged if you don’t make any money right away. Just learn new and different ways to drive more and more traffic to your website. The money will come later. This is by no means a get rich quick kind of thing. This does take work. Just like anything you have that is worthwhile, you have to work for it.

Starting a new internet business can be intimidating and confusing. You can lessen the confusion and intimidation by knowing and understanding what it is your customers want and need. Keyword research marketing is the first step in that process.

Technorati Tags : keyword search keywords marketing

If you have chosen to market your business with search engine marketing keyword research is your next obvious step. SEM, (search engine marketing), is a great way to get your internet business off the ground. The way you need to begin is with a good keyword search tool to help find good keywords to use.

What are you selling or offering as a service? Try to think like a consumer who is looking for this exact thing. Write down how you would search for it online. Here is the starting point for your keyword research.

Type these ideas, one at a time, into the keyword finder of your choice. The keyword finder will then be able to give you more suggestions of other keywords you may not have thought of. Open a Notepad file and save these keywords for later use.

If you want a leg up, try to find out what keywords your competitors are using by locating the keyword tags on their website and then right clicking in a blank area of the website, then clicking on ‘view source’ in the drop down menu. Refine those keywords by making them a more exact description what it is you are selling or offering as a service and use them to your advantage as one search engine marketing keyword.

It will take some time, maybe even a few months for you to get a handle on what keywords work best for you and which ones do not. When you get to this point, get rid of the ones that do not work and replace them with new ones then repeat the process. Keeping your keywords up to date will ensure your website stays at the top of the search engine results page.

Other guidelines to follow regarding using keywords effectively include using them in articles and blog-posts. In articles, make sure you do not use the keyword you have chosen more than three times. Once in the first paragraph, once in the body of the article and once in the last paragraph of the article. Your articles should be at least 500 words.

Blog posts do not have to be that long, usually 350 words and your keyword should only be used three times, in the title, once in the first paragraph and once in the last paragraph.

Whether you write articles or blog posts be careful that each one is original content. No duplicate content allowed. All that means is, if you write two or more articles, they cannot say the exact same thing in the exact same way. Mix it up. Use different words that mean the same thing. Time to bring out that creativity.

One other thing, your domain name. You will get ranked higher if your domain name is your keyword. Makes sense doesn’t it. If your domain name is your keyword and someone searches for that exact keyword they will see your website listed first then go to your site to buy what they need. Piece of cake.

Everything is connected, starting with your domain name right on down to the blog posts and your chosen search engine marketing keyword.

Technorati Tags : keyword keywords search engine

It doesn’t matter if your business is online or off, no matter what type of business you have you will need one thing to make it a success: customers. When talking about an online business those customers are your website visitors, or traffic. To get a steady stream of qualified traffic to your internet marketing site you’ll want to use several different methods to get traffic, some of these methods are free to use and some will take time but the more weapons you have in your marketing arsenal, the more success you will have with your business.

Here is a short breakdown of some of the most common methods as well as the pros and cons of each kind:

1. Article Marketing. This is one of the best ways for someone to get started because it’s totally free to do but it’s very effective. With this method all you do is write an informative article centered around your product or service than submit that article to an article directory online. When writing your article you will use one keyword phrase (pick a phrase that gets at least 1,500 searches a month but that has less than 10,000 competitors) and use that phrase 3 – 5 times throughout the article. Your article should be between 250 – 500 words in length.

The one downside to this method is that it does take time and you will need a lot of articles. One or two won’t do it, think more like 50 or more. You can always find someone else to write the articles for you if the idea of writing that many articles gives you hives.

2. Email marketing. To do this you will need to get an auto-responder. This is a service that will allow visitors to sign up to your newsletter list, they are giving you permission to email them so you aren’t spamming them. You can send them helpful information over a period of time and build a relationship with them.

Then, on occasion, you can send them an email recommending that they buy a certain product or service (a product or service that you’re an affiliate for so when they buy you will receive a commission). As long as most of the emails you send them actually provide them with some quality information and they aren’t all sales pitches, this method works exceptionally well. The only downside is that it does take time to build a list and you already need a steady stream of traffic to your website, this method doesn’t really build your traffic.

3. Search Engine Optimization. This is simply a way to add some keywords to certain areas of your website to make them more ‘search engine friendly’. Again, it relies on you picking out the keywords that people will search for when looking for your product or service. Then you incorporate those keywords in certain parts of your website. It’s not really that hard, but it is something you will need to learn how to do, or hire someone to do it for you. This method works great and it’s free (unless you hire someone) but again, it does tend to take a little time to see the results.

For anyone who is just starting out I highly recommend you stay away from using paid methods such as Pay Per Click (PPC). PPC tends to have a very steep learning curve and you will have to pay as you learn which means a lot of money going out and very little, or none, coming back in. If you want to use PPC wait until the other methods are making money for you than reinvest some of those profits into a PPC campaign.

Getting traffic to your internet marketing site is job one for most internet business owners, use one or more of the tips I’ve given you and you can get a lot of great, quality traffic to your website for free which will really expand your profit margin!

Technorati Tags : article traffic marketing service

Make the Most of a Free Internet Marketing Tool

Are you looking for the best free internet marketing tool? The bad news is that it is probably hard to determine the best one, since it depends on your business, your target audience, the marketplace, and other issues. But the good news is that there are many that you can take advantage of to build your image/brand and obtain leads and sales.

One of the most popular free tools today is Twitter. Its popularity increases exponentially every month and many new free “Twitter-enhancing” products have also come out that can allow you to automate your Twitter account and save time. Twitter is extremely easy to use. Sign up for an account, upload your picture, write a brief description of what you want to say, and include whatever url you would like to promote, such as your website or an affiliate link. Next, you “tweet” something out to the world. Try to keep it conversational and social. Avoid too much promotion. If someone likes what you have to say, they will check out your profile and your link. Then, you will look for people to follow–people who could be interested in what you are offering. You can search by keyword to target the audience that you would like to follow. When you follow someone, they will generally follow you back, and then you can let them know more about yourself and what you have to offer, and they will do the same.

Another very fundamental-to-your-online-business free internet marketing tool is the Google Keyword Research Tool. No matter what kind of marketing you do online, you will need to tap into the keywords that are relevant to your business. You will use these keywords in your blog, website, PPC ads, articles, videos, and any other type of marketing that you do. And the free Google tool allows you to find the exact keywords to target in your promotions–for free. Simply type in a word or phrase that relates to your business, and the tool will provide you with a list of all related keywords that people are typing in, how many people are typing each term, and how competitive the terms are (how many other marketers are using them in their marketing efforts).

Videos are another very powerful, and free, way to market your business. All you need is a web-cam or a digital camera, and one to ten minutes of time to make a video. Simply upload it to YouTube or any of the other video sites, write a description of what you are speaking about in your video (make sure to include the right keywords), and include your link, and you’ve got a magnet for people who are searching for whatever it is that you are speaking about or demonstrating on your video.

As you can see, there is more than just one free internet marketing tool that you can use to promote your business or affiliate products.

Technorati Tags : marketing business keywords people

Top Search Engine PPC Platforms

The most popular search engine PPC program is Google AdWords which reaches over 10 billion web pages and 100 different language versions. The benefits of using Google are its inexpensive start-up cost (%5 dollars) and the amount of traffic you will get which is far more than that of any of the other search engines. Google also provides you with its Google Analytics program which helps you with which keywords you should be targeting in your PPC ads, a website optimizer, which allows you to test different variations of your web pages to see which convert better, and step-by-step tutorials that take you through the whole process of setting up a Google Adwords campaign. Most experts agree that it is a good idea to start out with Google Adwords because of the low start-up fee and the heavy traffic. Although it is expensive for competitive terms, you can still get away with not bidding too much on the less competitive longer-tailed keywords.

The Yahoo Search Marketing search engine PPC platform started out named as GoTo, then changed to Overture, and finally ended up as what we know it today: Yahoo Search Marketing. Yahoo charges a %30.00 start-up fee but then offers you 25 dollars of free ads. Yahoo focuses on sponsored Search and reaches over 80%PRCTG% of active Internet users. You can also reach your market through online publishers, newsletters and emails. So, instead of your ad appearing only in search rankings it will also show up next to content like articles and product reviews that are related to your business. You can also reach a local audience by targeting ads specifically for your geographical area. Yahoo also offers certain upgrades like the Search Optimizer which can automatically manage your keyword bids, and the Marketing Console which tracks how effective your online campaigns are. Each of these are available for a monthly fee. Free tools include the Keyword Selector Tool and the View Bids Tool, as well as a PPC ROI calculator and CPM ROI Calculator.

Microsoft adCenter (Bing) is relatively new in the big names of search engine PPC but is very popular since it offers a large range of features, costs only %5 to sign up, and is targeted towards a buying market where the competition is not as high as Google and Yahoo, and so the amount you pay per click is lower. You can take advantage of the keyword research tool which gives you the past month’s searches for your keyword, other relevant keywords, and the present month’s traffic for those keywords. The tool also shows trends for each keyword.

It is generally recommended that, if you are new to PPC, you start with just one search engine (preferably Google Adwords), learn how that works, and then move on to others if you feel that it might be worth a try.

Technorati Tags : search which google yahoo

In this post I am going to talk about a couple of very popular (at least right now) adwords courses and let you decide if they might benefit you.

I will be talking about

The ClickBank Code and Keyword ESP.

Now by the name neither of these seem to be Adwords programs.

The ClickBank Code is actually a course that shows you how to make money with ClickBank using Adwords and Keyword ESP is actually a tool to help you optimize and set up Adwords accounts and the landing pages for those Adwords accounts.

Now on the face of it you would think that there isn’t much to compare with these two products but I will find a way.

First we will cover the main thing that sells products but doesn’t deliver to the end user, Hype.

This will be rated from 1 to 5 with 1 being no hype at all and 5 being a ton of hype.

HYPE

The ClickBank Code – 5 *****

Keyword ESP – 2 **

The ClickBank Code – This sales page is all hype.  I have purchased this and I have gone through the videos and I will tell you this read the sales page closely and anything that might be hype is.

We will start with the “newbie” claim right in the headline.

There is no way a “newbie” to Adwords made $11,000 in the first week using the techniques taught in the course unless they spent that much.  Look at it closer, it says, “ClickBank newbie”, not just newbie.  This is a person that already had experience marketing and probably a lot of experience with Adwords before he started promoting Adwords.

It is even quoted on the site, “But I’d never used Clickbank before February 09.” But he isn’t teaching ClickBank he is teaching Adwords. This is similar to a race car driver changing from Ford to Chevy and winning the first race he drove the Chevy in saying, “Newbie Chevy Racecar Driver Wins Every Race” even though he had years of experience with Ford.

The next item $48,506.88 first month – first month of Adwords or first month using his already established Adwords campaigns to promote ClickBank products.  This is one of those typical things where they show you the gross income but he doesn’t show you how much he spent on Adwords and any other expenses he might have had.  For all you know he spent $50,000 to make the $48,000.

Keyword ESP on the other hand has very little hype besides possibly exaggerating the ease of use of the software.  The software is easy to use but your landing pages do take a little more effort than it appears on the sales page.

They don’t even imply that you will make a fortune with this but they show you how to get more click thrus and lower you cost at the same time.

Winner of Hype Keyword ESP

Content

The ClickBank Code – 3 ***

Keyword ESP – 3 ***

The ClickBank Code has some excellent information on how to rate keyword campaigns before you launch them.  They even provide an Excel spreadsheet for you to test them before you actually launch the campaign, this is not an exact science but it is a great way to get idea for which way you should go.

The ClickBank Code would be higher except there are a couple of things in the content that a newbie shouldn’t apply unless they have a lot of money they can afford to lose.  For example they tell you to set your daily budget at $500 per day to test a campaign.  They also tell you to use, “hundreds or thousands” of keywords.  If you do this you will spend $500 per day with Adwords and who knows if your conversions ever make enough to pay for that.  This is the biggest reason people fail at Adwords is because they spend more then they can afford without having a proven campaign.

Since the sales page hype is targeted at newbies the content should be targeted at newbies and not be recommnend $500 per day to test a campaign.

If you avoid the high spend rates and the tons of keywords you can learn a lot about researching your campaign in this course.

The videos are easy to follow and stream nicely online but the download versions didn’t work for me.

One other thing to remember if you use this method to set up is that it takes about six weeks to get your first payment from ClickBank.  But you will get your bill from Adwords in four weeks or less so don’t plan on ClickBank money paying for your first bill.

Keyword ESP – this content is actually a bonus for buying the Keyword ESP tool.  With that said the content is broken down into four sections – Part Time adwords, Full time Adwords, Advanced Adwords and Dominate Organically.

This is all good information for a newbie starting out with Adwords he is careful to keep you controled while starting your account and testing your campaigns at lower levels before you commit to them but still provides the information to move you along to bigger and more profitable campaigns.

The one problem I have is the content is only available through the software, it is recorded in HD and not optimized for the internet.  This means with my DSL connection (not too fast in the islands) it takes me about 45 minutes to download and view a 15 minute video.  If you have dial-up you will have to wait a long time to see these videos.

Overall Keyword ESP wins this competition but they both have good qualities.

Personally, I think you should use the testing methods that are taught in The ClickBank Code and use the Adwords methods and the tools from Keyword ESP together.  But that would require purchasing both products.

If you are a newbie and just starting out and you were going to choose one of these two products I would recommend Keyword ESP because following these methods you are less likely to loose your shirt in Adwords fees the first month.

Either way if you are new to Adwords you should watch the Keyword ESP Video.  It is 68 minutes long and will give you some great content on how to start out.

Did You Get This Too?

Wasn’t it a great deal? Only $297.00 for unlimited wealth.

Ok, now it is time for the truth!

There is no product that will make you a fortune without you putting in the effort to make it succeed. PERIOD.

Can you make a six figure income online?

Yes you can!

Will you be able to do it without doing any work?

No you can’t!

Can you make $10,000 in the next 30 days?

Yes you can but…

…to make $10,000 in the next 30 days one of two things has most probably happened. Either you spent the last six months to a year building up to this or you spend $9,000 to make the $10,000 some people even spend more than $10,000 to make $10,000.

Just a minute…

…you saw the screen the screen shot of the persons income on the sales page. They have to be making that much money.

First off screen shots can be faked but even if they aren’t faked they don’t show you the entire story.

For example: There are a number of people selling products that tell you how to make a fortune with ClickBank® using Adwords® they show you screen shots or even video of their income. Yes, they might be making that much money through ClickBank® but that isn’t the whole story.

To see the whole story you will have to go back in time to when they first started.

They set up their Adwords® account, found a product to promote and started promoting. Did they make money right away? Not likely, but even if they did you have to remember that Adwords bills you at the end of the month and ClickBank® won’t pay you for six weeks. This means that if you have a $3000 bill with Adwords® you still have to pay that before you receive any of your money from ClickBank®. They didn’t tell you that did they.

I have also seen products where they tell you they made over a million dollars using Adwords®. Again this could be true but I am willing to bet that the million dollars is gross income and not net. I personally purchased a rather expensive product that claimed this. Once I got into the product I saw that yes there was income over a million dollars but guess what there were expenses over a million dollars too. The net income was still over six figures but it was divided among a group of people.

But let’s get back to the beginning of this Adwords®/ClickBank® career. Like I said earlier, it is unlikely that they actually made money from their very first campaigns unless they spent some time learning how to optimize their ads to obtain great quality scores (which lowers their prices). They spent more time learning how to write the ads that get the clicks and even more time testing and tracking these ads to get them to be profitable.

So now that you have purchased the product you should be able to do the same thing without doing any work, right? I mean after all they have figured it all out for you.

The answer to that is no, you will have to do as much work to start out as they did because no two niches are the same and they aren’t going to give you all the information about their niche because they don’t want the competition and they don’t want to lose the income.

Does this mean that you can’t learn from the course and start making a decent income?

Absolutely not.

It just means that you have to cut through all the hype and figure out what they aren’t telling you, like the example of telling you they make X amount of money with Adwords® but they don’t tell you how much they spend or how long it took to get to that point.

Once you cut through the hype filled emotional triggers of the sales page remember you will have to do some work to actually achieve any results and it doesn’t matter what the product is or what it promises.

The key thing to remember with any product you purchase is this, “If it won’t move YOU closer to your goals, if it isn’t the next step in your process, you don’t need it now!”

Don’t burn yourself out and become disillusioned by purchasing every product that promises big bucks. More than half of them will disappear in a few months never to be heard from again. That is how some people make their six figure income solely by selling you products that don’t work that tell you how to make six figures.

Set some goals, make a plan, take action and follow that plan. Focus on what you need right now and not what you might need in the future because if you don’t fill in the now you will never get to the future.