There are a number of methods that will make you money with Adwords but for every one that creates profits there are four or five that will put you in the poor house.

In this post I am going to talk about a couple of very popular (at least right now) adwords courses and let you decide if they might benefit you.

I will be talking about

The ClickBank Code and Keyword ESP.

Now by the name neither of these seem to be Adwords programs.

The ClickBank Code is actually a course that shows you how to make money with ClickBank using Adwords and Keyword ESP is actually a tool to help you optimize and set up Adwords accounts and the landing pages for those Adwords accounts.

Now on the face of it you would think that there isn’t much to compare with these two products but I will find a way.

First we will cover the main thing that sells products but doesn’t deliver to the end user, Hype.

This will be rated from 1 to 5 with 1 being no hype at all and 5 being a ton of hype.

HYPE

The ClickBank Code – 5 *****

Keyword ESP – 2 **

The ClickBank Code – This sales page is all hype.  I have purchased this and I have gone through the videos and I will tell you this read the sales page closely and anything that might be hype is.

We will start with the “newbie” claim right in the headline.

There is no way a “newbie” to Adwords made $11,000 in the first week using the techniques taught in the course unless they spent that much.  Look at it closer, it says, “ClickBank newbie”, not just newbie.  This is a person that already had experience marketing and probably a lot of experience with Adwords before he started promoting Adwords.

It is even quoted on the site, “But I’d never used Clickbank before February 09.” But he isn’t teaching ClickBank he is teaching Adwords. This is similar to a race car driver changing from Ford to Chevy and winning the first race he drove the Chevy in saying, “Newbie Chevy Racecar Driver Wins Every Race” even though he had years of experience with Ford.

The next item $48,506.88 first month – first month of Adwords or first month using his already established Adwords campaigns to promote ClickBank products.  This is one of those typical things where they show you the gross income but he doesn’t show you how much he spent on Adwords and any other expenses he might have had.  For all you know he spent $50,000 to make the $48,000.

Keyword ESP on the other hand has very little hype besides possibly exaggerating the ease of use of the software.  The software is easy to use but your landing pages do take a little more effort than it appears on the sales page.

They don’t even imply that you will make a fortune with this but they show you how to get more click thrus and lower you cost at the same time.

Winner of Hype Keyword ESP

Content

The ClickBank Code – 3 ***

Keyword ESP – 3 ***

The ClickBank Code has some excellent information on how to rate keyword campaigns before you launch them.  They even provide an Excel spreadsheet for you to test them before you actually launch the campaign, this is not an exact science but it is a great way to get idea for which way you should go.

The ClickBank Code would be higher except there are a couple of things in the content that a newbie shouldn’t apply unless they have a lot of money they can afford to lose.  For example they tell you to set your daily budget at $500 per day to test a campaign.  They also tell you to use, “hundreds or thousands” of keywords.  If you do this you will spend $500 per day with Adwords and who knows if your conversions ever make enough to pay for that.  This is the biggest reason people fail at Adwords is because they spend more then they can afford without having a proven campaign.

Since the sales page hype is targeted at newbies the content should be targeted at newbies and not be recommnend $500 per day to test a campaign.

If you avoid the high spend rates and the tons of keywords you can learn a lot about researching your campaign in this course.

The videos are easy to follow and stream nicely online but the download versions didn’t work for me.

One other thing to remember if you use this method to set up is that it takes about six weeks to get your first payment from ClickBank.  But you will get your bill from Adwords in four weeks or less so don’t plan on ClickBank money paying for your first bill.

Keyword ESP – this content is actually a bonus for buying the Keyword ESP tool.  With that said the content is broken down into four sections – Part Time adwords, Full time Adwords, Advanced Adwords and Dominate Organically.

This is all good information for a newbie starting out with Adwords he is careful to keep you controled while starting your account and testing your campaigns at lower levels before you commit to them but still provides the information to move you along to bigger and more profitable campaigns.

The one problem I have is the content is only available through the software, it is recorded in HD and not optimized for the internet.  This means with my DSL connection (not too fast in the islands) it takes me about 45 minutes to download and view a 15 minute video.  If you have dial-up you will have to wait a long time to see these videos.

Overall Keyword ESP wins this competition but they both have good qualities.

Personally, I think you should use the testing methods that are taught in The ClickBank Code and use the Adwords methods and the tools from Keyword ESP together.  But that would require purchasing both products.

If you are a newbie and just starting out and you were going to choose one of these two products I would recommend Keyword ESP because following these methods you are less likely to loose your shirt in Adwords fees the first month.

Either way if you are new to Adwords you should watch the Keyword ESP Video.  It is 68 minutes long and will give you some great content on how to start out.

Tags: Adwords, hype, keyword ESP, review, the clickbank code

Guess what? I just bought the latest and greatest product that guarantees I will start making a six figure income. According to the sales letter I don’t need to do anything just sit back relax and watch the money flow!

Did You Get This Too?

Wasn’t it a great deal? Only $297.00 for unlimited wealth.

Ok, now it is time for the truth!

There is no product that will make you a fortune without you putting in the effort to make it succeed. PERIOD.

Can you make a six figure income online?

Yes you can!

Will you be able to do it without doing any work?

No you can’t!

Can you make $10,000 in the next 30 days?

Yes you can but…

…to make $10,000 in the next 30 days one of two things has most probably happened. Either you spent the last six months to a year building up to this or you spend $9,000 to make the $10,000 some people even spend more than $10,000 to make $10,000.

Just a minute…

…you saw the screen the screen shot of the persons income on the sales page. They have to be making that much money.

First off screen shots can be faked but even if they aren’t faked they don’t show you the entire story.

For example: There are a number of people selling products that tell you how to make a fortune with ClickBank® using Adwords® they show you screen shots or even video of their income. Yes, they might be making that much money through ClickBank® but that isn’t the whole story.

To see the whole story you will have to go back in time to when they first started.

They set up their Adwords® account, found a product to promote and started promoting. Did they make money right away? Not likely, but even if they did you have to remember that Adwords bills you at the end of the month and ClickBank® won’t pay you for six weeks. This means that if you have a $3000 bill with Adwords® you still have to pay that before you receive any of your money from ClickBank®. They didn’t tell you that did they.

I have also seen products where they tell you they made over a million dollars using Adwords®. Again this could be true but I am willing to bet that the million dollars is gross income and not net. I personally purchased a rather expensive product that claimed this. Once I got into the product I saw that yes there was income over a million dollars but guess what there were expenses over a million dollars too. The net income was still over six figures but it was divided among a group of people.

But let’s get back to the beginning of this Adwords®/ClickBank® career. Like I said earlier, it is unlikely that they actually made money from their very first campaigns unless they spent some time learning how to optimize their ads to obtain great quality scores (which lowers their prices). They spent more time learning how to write the ads that get the clicks and even more time testing and tracking these ads to get them to be profitable.

So now that you have purchased the product you should be able to do the same thing without doing any work, right? I mean after all they have figured it all out for you.

The answer to that is no, you will have to do as much work to start out as they did because no two niches are the same and they aren’t going to give you all the information about their niche because they don’t want the competition and they don’t want to lose the income.

Does this mean that you can’t learn from the course and start making a decent income?

Absolutely not.

It just means that you have to cut through all the hype and figure out what they aren’t telling you, like the example of telling you they make X amount of money with Adwords® but they don’t tell you how much they spend or how long it took to get to that point.

Once you cut through the hype filled emotional triggers of the sales page remember you will have to do some work to actually achieve any results and it doesn’t matter what the product is or what it promises.

The key thing to remember with any product you purchase is this, “If it won’t move YOU closer to your goals, if it isn’t the next step in your process, you don’t need it now!”

Don’t burn yourself out and become disillusioned by purchasing every product that promises big bucks. More than half of them will disappear in a few months never to be heard from again. That is how some people make their six figure income solely by selling you products that don’t work that tell you how to make six figures.

Set some goals, make a plan, take action and follow that plan. Focus on what you need right now and not what you might need in the future because if you don’t fill in the now you will never get to the future.

Tags: Adwords, ClickBank, Online Income, Six Figure Income